This was a pretty excellent year for music videos. Though there are only five picks here, they were culled from a list of several dozen, many of which served not only as vessels for excellent songs but also as gripping short films.
Over the past few decades, music videos have gone from promotional larks to a nascent cable network’s cornerstones to relics of an old promotional strategy to perhaps the single most important element of an artist’s rollout plan. A good music video can completely make an artist, or turn a song from a mild hit into a phenomenon. And since most of the Billboard charts now take streaming numbers into account when making calculations, a well-watched clip can be the difference between a write-off on your business expenses and chart dominance.