November 24, 2014 at 02:57 PM EST

One thing’s probably sure—Waka Flocka Flame isn’t getting a case of cotton mouth anytime soon.

Noted weed enthusiast and blunt roller-employer Flame stars in a series of short commercials for Pine Brothers throat drops, which debuted during the American Music Awards on Sunday night. It wouldn’t take a wild guess to see why the Pine Brothers, the throat drop company founded in 1870, would choose Waka Flocka Flame as their newest spokesperson. One commercial begins with shot of billowing clouds of smoke, and it only gets higher from there.

“What does Waka Flocka Flame do for minor sore throat relief? This here,” Flame said, holding up a bag of Pine Brothers throat drops. “Can’t live without my Pine Brothers, straight up.”

Notably, the previous spokesperson was Martha Stewart, who did a commercial not unlike an Ana Gasteyer-style Martha Stewart skit from Saturday Night Live. Someone in the Pine Brothers marketing team is definitely on top of their viral game.

Take a look at another priceless Flame shill for Pine Brothers, with this simple and effective tagline: “They magic!”


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