Bono on 'Songs of Innocence' auto-download: 'I'm sorry about that'
When U2’s latest album, Songs of Innocence, automatically showed up on thousands of peoples’ iTunes accounts, many were mad. Mad enough that Apple eventually had to make an entire website to help users easily remove the album from their Apple devices.
A month later, U2 is still getting backlash for the move and got a chance to respond in a Facebook interview where someone asked, “Can you please never release an album on iTunes that automatically downloads to peoples’ playlists ever again? It’s really rude.”
“Oops,” Bono replied before apologizing. “I had this beautiful idea. We got carried away with ourselves. Artists are prone to that. Drop of megalomania, touch of generosity, dash of self-promotion. And deep fear that these songs that we poured our life into over the last few years might not be heard.” But despite complaints, the album was heard: Apple announced last week that Songs of Innocence was “fully downloaded 26 million times.”
“There’s a lot of noise out there,” Bono finished. “I guess we got a little noisy ourselves to get through it.”
Songs of Innocence is now available for purchase on iTunes.