By Esther Zuckerman
Updated October 13, 2014 at 05:52 PM EDT

Billy Eichner has staked out his place in the comedy world by taking to the streets and yelling about pop culture. Now that Burger King has used a similar technique to advertise chicken nuggets, he’s fighting back.

A new spot for the fast food company features a man who looks something like Eichner, microphone in hand, asking two people how much they think chicken nuggets cost. After revealing how cheap the nuggets are, the man screams. Though appropriation Eichner’s trademark volume-level isn’t too explicit—after all, Meryl Streep doesn’t even get a shout out—Eichner was none too pleased:

Celebrities including Michael Ian Black and Seth Rogen are taking Eichner’s side. In a social-media manifestation of a fast-food rivalry, so is McDonald’s—who encouraged Eichner to bring everyone’s favorite Billy on the Street contestant, Elena.

Burger King did not immediately respond to a request for comment.