Redbox Instant service shutting down on Oct. 7
Redbox’s bid into the world of online streaming, Redbox Instant, will end its services effective Tuesday, Oct. 7. While Redbox’s physical kiosks will remain, the subscription streaming service will no longer be operational, Redbox announced.
In a notice to customers, Redbox stated that the online service will cease to work on Oct. 7 at 11:59 p.m. PT. Information about any relevant refunds will be posted to the Redbox website on Oct. 10.
Redbox Instant existed thanks to a partnership with Verizon and Redbox’s parent company, Outerwall Inc. Instant launched in only March of 2013, but the service struggled to find an audience. Several factors caused its stagnant growth, including Redbox preventing new users from signing up for the service a few months ago after a credit card fraud incident.
Redbox Instant was the company’s attempt to compete with dominant streaming services like Netflix, Hulu and Amazon Prime, with the added benefit of Redbox’s kiosk rentals. The service let subscribers stream films online and rent up to 4 DVDs at a time from kiosks for $8 a month.
In a statement from Redbox and Outerwall, the companies said that “The service had not been as successful as either partner hoped it would be.”