By Teresa Jue
Updated September 22, 2014 at 04:18 PM EDT

Well, that’s one way to make an exit.

At the end of a local news report on marijuana on KTVA 11 in Anchorage Alaska, reporter Charlo Greene quit on live television with a nonchalant yet potent missive: “F–k it, I quit.”

Greene revealed herself to be the owner of the very cannabis club she was reporting on, and said, “Now, everything you’ve heard is why I, the actual owner of the Alaska Cannabis Club, will be dedicating all of my energy toward fighting for freedom and fairness, which begins with legalizing marijuana here in Alaska. And as for this job—well, not that I have a choice—but f–k it, I quit.” Greene shrugged and left her fellow anchor fumbling for words.

KTVA 11 apologized via Twitter, writing that “The employee has been terminated.” (If a reporter quits on air, can she really be terminated?)

Greene has taken her mission for marijuana reform in Alaska to Indiegogo, where she set up a $5,000 goal to help fund a campaign to pass Ballot Measure 2, the initiative to regulate marijuana in Alaska.