September 09, 2014 at 07:31 PM EDT

U2 will release their 13th album as a free download for iTunes subscribers, the band announced at today’s massive Apple event, where the Cupertino tech giant revealed its new iPhone models and Apple Watch. Actually, they already released it.

Apple CEO Tim Cook closed out the company’s annual mobile product unveiling by introducing a live performance by the Irish rockers and revealing that Songs of Innocence is now available on the iTunes Store as a free download to anyone with an account on the service. With an estimated 500 million users already signed up, it could quite easily become U2’s biggest record to date.

 

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