Showtime hints that online-only subscriptions may be on the way
Ever since HBO Go launched in 2010, bringing streamable premium programming to its cable subscribers, the network has been hounded by one question in particular: Will they ever uncouple HBO Go from a cable subscription? While the network has long held out against making this beautiful ideal a reality, one of its competitors might beat it to the punch.
According to Forbes, CBS COO Joseph Ianniello teased the possibility of an online-only subscription to the network’s premium channel Showtime. While the executive wouldn’t say any such plan was being developed or tested, he took a moment during his talk at New York’s Nomura Digital Media Conference to note that nothing about its contracts with cable/satellite providers preclude such a service.
While cord-cutters might be elated to know that executives are thinking of them, it still might be some time before the platonic ideal of streaming TV becomes a reality. As Forbes notes, while demand for such services are there, they don’t benefit cable providers—a group of companies that’s likely to act swiftly to defend its interests.