Begin Again is about to, well, begin again.
In a strategic move capitalizing on the upcoming awards season, the Weinstein Company announced that Begin Again will be re-released in theaters nationwide on Friday, Aug. 29. The folksy, feel-good film depicts a patron-muse relationship between down-and-out music producer Dan (Mark Ruffalo) and under-the-radar singer Gretta (Keira Knightley), freshly dumped by her newly famous rock-star boyfriend (Adam Levine). Dan and Gretta traipse along New York City recording an album that Dan hopes will revitalize his fledgling career and life despite Gretta’s inclinations to stay true to her indie roots.
Writer and director John Carney previously directed 2006’s Once, another film about a musical duo, which won an Oscar for Best Original Song. Knightley and Levine both contributed vocals to the 16-song soundtrack for this film, and the re-release seems primed for musically inclined nominations and awards this season. According to the Weinstein Company, the movie will be opening in approximately 350 to 400 cities nationwide.