Fans expect a lot from Better Call Saul. Since the show takes place before, during, and after Breaking Bad, it’s got countless opportunities to showcase familiar faces (beyond Mike, who’s a series regular). Then there’s the smaller stuff: We want to see Saul with ridiculous hair, a bluetooth in his ear, and maybe a questionable massage appointment every once in a while. But as it turns out, Saul diehards have already gotten one of their wishes: the billboard.
Currently in Albuquerque, there stands a billboard for the servies of none other than Jimmy McGill—a.k.a. Saul Goodman, back when he was just getting started as a small-time lawyer. The real-life ad features Bob Odenkirk’s face, and—you guessed it—the hardest working hair in show business.
In case you’re wondering, the phone number on the billboard does really work. Vulture gave it a call and recorded Mr. McGill’s voicemail message, which we have confirmed was in fact recorded by Bob Odenkirk.
Better Call Saul is set to premiere in 2015.