July 18, 2014 at 04:00 AM EDT

Snowpiercer

type
TV Show
Current Status
In Season

The summer’s buzziest action movie is now playing…in your living room? Only two weeks after the dystopian epic Snowpiercer hit theaters, RADiUS-TWC (a satellite of The Weinstein Company) made the unusual decision to release it on VOD platforms as well. (It quickly hit the No. 1 spot on iTunes.) But surely they’re cannibalizing their own potential theatrical profits, right? Well, here’s their thinking: According to RADiUS co-president Tom Quinn, what they collect as a distributor on VOD is roughly double the take on the theatrical side. Also, they didn’t have to commit to costly television ads. ”From an industry perspective, [this model is] a game changer,” he says, adding that with $1.1 million in estimated first-weekend VOD plus $2.6 million from theaters, everyone is happy.

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