Go inside the world of Minecraft hero Stampylonghead

Stampylonghead, ie. StampyCat, is the newest voice in children’s entertainment. But don’t expect to find him on television: This blocky, pixelated character only lives online, generating millions of page view in YouTube videos created via the uber-popular video game Minecraft.

The silly orange character is high-pitched, British, and has a magnetic attraction with the elementary school set, who love his juvenile adventures. They take him to remote, fantastical lands where he fights his nemesis, Hit the Target, and battles aliens and other ne’er-do-wells. He is the creation of 23-year old former bartender Joseph Garrett, who is on his way to turning his clever YouTube videos into a global brand.

Meet Garrett here as he introduces us to his real world—complete with video screens, computer programs and lots (and lots) of toys.

For more on Stampy, pick up EW’s Comic-Con issue on stands now.