July 04, 2014 at 04:00 AM EDT

The 2009 rom-com Bride Wars — a frenemy flick starring Kate Hudson and Anne Hathaway — has its charms. (Featuring Vera Wang gowns, Tiffany bling, and glitzy Plaza hotel ballrooms, it’s oddly compelling as bridal porn.) But was anyone out there really clamoring for a remake? Apparently, yes. On June 22, Twentieth Century Fox announced that it’s partnering with the Beijing-based Bona Film Group to produce a Chinese-language version starring actresses Ni Ni and Angelababy (yep, that’s her name). China limits the number of American films shown each year, and ”studios know that if you want to participate in the whole [market], you need to make Chinese-language movies,” says Sanford Panitch, president of Fox International Productions. And there’s a reason Fox chose Bride Wars as its first Chinese remake. The country has a ”growing obsession” with Western-style nuptials, Panitch says. There are more than 10 million weddings in China each year, accounting for an estimated $80 billion in annual spending, says Carley Roney, cofounder of XO Group, which owns wedding site TheKnot.com and its Chinese sister site, Ijie.com. To get a sense of the culture, Roney says, ”take any idea you have of ‘keeping up with the Joneses’ here and turn it up a couple of notches.” No wonder Fox decided to keep the memorable scene in which Hudson and Hathaway have a bachelorette-party showdown. ”We’ll have a Chinese version of the dance-off,” Panitch says.

You May Like