Would You Like Some Extra Prose on That Burrito?
Last time you went to Chipotle, the most exciting reading material was probably the calorie count next to the carnitas burrito. But on May 15, the Mexican-food chain announced a new initiative called Cultivating Thought, which will plaster deep-thinking essays and quotations on Chipotle’s drink cups and to-go bags. The project was the idea of Jonathan Safran Foer, one of 10 writers — including Toni Morrison, Sarah Silverman, and Judd Apatow — offering tiny prose pieces for your brain to snack on while your mouth is busy with chips and guac. Check out some excerpts below, plus our reviews written on — duh — takeout cups. Warning: The following literature may cause a sudden craving for fajitas.
Judd Apatow, Two Minutes of Rambling Wisdom
Excerpt ”Now I create stories and hope that 500 out of 500 people will appreciate the work. That is impossible. I don’t love most things I see or listen to, why should they?”
EW Review Apparently Mexican food gives this funnyman existential heartburn. His essay about love and acceptance reads like an over-earnest monologue from This is 40. C
Toni Morrison, Two-Minute Seduction
Excerpt ”Lying there, collapsed under trees bordering the mansion of the famous one I saw a butterfly broken by the slam of a single raindrop on its wings fold and flutter as it hit a pool of water still fighting for the lift that is its nature.”
EW Review Morrison’s micro-romance is pretty cryptic, and terms like ”dessicated,” ”slobbering,” and ”red froth” are tough to swallow when you’re biting into a steak taco. B-
Jonathan Safran Foer, Two-Minute Personality Test
Excerpt ”Are you in any way angry at your phone? When you pass a storefront, do you look at what’s inside, look at your reflection, or neither?”
EW Review This oddball quiz won’t tell you which burrito to order. (Or solve the eternal conundrum: black or pinto?) But it will provide food for thought while you wait for your grub. A
Sarah Silverman, Two-Minute Index
Excerpt ”There’s no way my heart can handle what’s in an email labeled ELEPHANTS REUNITING AFTER 20 YRS.”
EW Review Less a short story than a bullet-point poem, Silverman’s contribution is a collection of some of the comedian’s best tweets and zingers — funny, raunchy, and weirdly insightful. B+