'Orphan Black' ratings set DVR record
Orphan Black didn’t only clone more viewers for its season 2 premiere — it’s breaking DVR playback records in the days since.
Saturday’s return of the BBC America thriller nearly doubled its 18-49 viewership in its first three days of time-shifted viewing. The ratings went up 97 percent compared to its first-night tally. That’s more than any TV drama premiere — cable or broadcast — this season. The first episode is up to 1.6 million viewers and 746,000 in the demo.
When Orphan Black‘s season 2 premiere ratings came out earlier this week, I noted that the show “will likely defer a ton of DVR playback from busy viewers” given its time slot and relatively young target audience. BBC America GM Perry Simon said: “Our viewers are some of the most affluent and tech savvy in television, and clearly a huge number of them set their DVRs to make sure they didn’t miss it.” Of course, the network could just premiere Orphan Black on a day of the week that U.S. viewers are actually home to avoid some of the ratings roller coaster.