By James Hibberd
Updated April 25, 2014 at 03:11 PM EDT
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Steve Wilkie/BBC AMERICA
type
  • TV Show
network
  • BBC America

Orphan Black didn’t only clone more viewers for its season 2 premiere — it’s breaking DVR playback records in the days since.

Saturday’s return of the BBC America thriller nearly doubled its 18-49 viewership in its first three days of time-shifted viewing. The ratings went up 97 percent compared to its first-night tally. That’s more than any TV drama premiere — cable or broadcast — this season. The first episode is up to 1.6 million viewers and 746,000 in the demo.

When Orphan Black‘s season 2 premiere ratings came out earlier this week, I noted that the show “will likely defer a ton of DVR playback from busy viewers” given its time slot and relatively young target audience. BBC America GM Perry Simon said: “Our viewers are some of the most affluent and tech savvy in television, and clearly a huge number of them set their DVRs to make sure they didn’t miss it.” Of course, the network could just premiere Orphan Black on a day of the week that U.S. viewers are actually home to avoid some of the ratings roller coaster.

Episode Recaps

Orphan Black

Tatiana Maslany plays half the cast of BBC America’s paranoid clone thriller.
type
  • TV Show
seasons
  • 5
rating
  • TV-MA
genre
network
  • BBC America

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