By Stephan Lee
March 11, 2014 at 08:18 PM EDT

Former EW writer Caroline Kepnes, along with Alloy Entertainment and Emily Bestler Books/Atria Books, is bringing you a story of creepy obsession that seems to fit squarely in the “New Adult” genre that’s been taking off lately. According to the official description, You (out Sept. 30) begins innocently enough:

Recent Brown graduate Guinevere Beck strides into the bookstore where Joe works. Joe is instantly smitten. Beck is everything Joe has ever wanted: she’s gorgeous, tough, razor-smart, and sexy beyond his wildest dreams. Joe needs to have her, and he’ll stop at nothing to do so. As he begins to insinuate himself into her life—her friendships—her email—her phone— she can’t resist her feelings for a guy who seems custom-made for her. So when her boyfriend, Benji, mysteriously disappears, Beck and Joe fall into a tumultuous affair. But there’s more to Beck than her oh-so-perfect façade, and their mutual obsession quickly spirals into a whirlwind of deadly consequences…

Take a closer look at the cover above, which Kepnes calls “beautiful and bloody.” She adds, “Looking at this cover was love at first sight. It’s so rich and inviting but also scary in all the right ways. I love it. The designer nailed it.”