Pat Healy will do anything to get you to see ''Cheap Thrills''

By Clark Collis
Updated March 07, 2014 at 05:00 AM EST

Pat Healy’s credits include Paul Thomas Anderson’s Magnolia and 2012’s Compliance. So why did the acclaimed thesp recently strip down for a photo that paid homage to Burt Reynolds’ infamous 1972 Cosmopolitan centerfold? For cheap thrills — or, rather, to publicize the new black comedy Cheap Thrills, which is available on cable VOD ahead of its March 21 digital VOD and theatrical release. The film follows a wealthy couple who challenge a pair of less-well-off characters (Healy and Ethan Embry) to commit increasingly dodgy acts for money. Healy agreed to locate his inner (and outer) Burt for the promotional campaign for the grand sum of…zero dollars. “I did that for nothing,” he says of the shot, which, along with other cast dares, is now up at “So you can only imagine what I might do for money.”