Disney launches digital service Disney Movies Anywhere
Fans will now be able to watch Frozen on any device.
Coinciding with the digital release of the company’s latest hit, Disney has launched a movie streaming service called Disney Movies Anywhere. The multiplatform service — which is available for iPad, iPhone, iPod touch, and the web — lets people purchase and watch more than 400 titles from Disney, Pixar, and Marvel.
“Disney Movies Anywhere is an adaptable digital ecosystem designed to help consumers consolidate their Disney movie collections and enjoy them for years to come,” said Jamie Voris, Chief Technology Officer, The Walt Disney Studios, in a release. “The beauty of this technology is that it enables us to work with iTunes and future provider partners to ensure movie lovers have streamlined access to all of their favorite Disney titles no matter which device they are on. The intuitive layout of the website and app creates an easy and enjoyable browsing environment for the whole family.”
The service is powered by iTunes. For a limited time, fans will receive a free digital copy of The Incredibles when they sign up and connect their iTunes account. The digital codes Disney has included with DVD/Blu-rays since 2008 will also be redeemable with the service.