By Pamela Gocobachi
February 19, 2014 at 07:00 PM EST
Samir Hussein/Redferns via Getty Images
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UPDATE: The stream is now live.

The Brit Awards are just moments away from kicking off at London’s famed O2 arena, and for the first time, you’ll be able to stream the U.K.’s annual pop music awards on YouTube and also help pick one of this year’s winners through social media.

At 3 p.m. ET, the show starts here:

In addition to streaming the show via YouTube, the Brit Awards are also intruding a new social vote award into the mix. The five nominees in this category will be selected based on their YouTube videos alone, and a winner will be chosen based on Twitter voting set to take place during the show itself. Watch this year’s Brit Awards, streaming live beginning at 3 p.m. ET, to catch performances by Pharrell, Katy Perry, Ellie Goulding, Bruno Mars, Lorde, Bastille, The Arctic Monkeys and more.

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