By Hillary Busis
February 03, 2014 at 03:44 PM EST

No matter which way you slice it, Budweiser was top dog at Sunday’s Super Bowl.

Both TiVo and the USA Today Ad Meter named the brand’s heart-tugging “Puppy Love” spot to be the night’s most popular commercial, give or take a Seinfeld reunion. (Jerry Seinfeld’s Comedians in Cars Getting Coffee halftime spot was actually first on TiVo’s list, though the company acknowledges that it wasn’t a true paid advertisement.) The ad, a callback to last year’s similarly “aww”-inducing “Brotherhood,” dramatizes the friendship between an adorable puppy and a magnificent Clydesdale — and shows nary a shot of foamy brew.

Perhaps unsurprisingly, nostalgia and feel-good themes were major hits across the board; many of this year’s most popular ads incorporated throwback elements like The Muppets, Full House‘s stars, and a barrage of ’80s references that ran the gamut from Alf to Twisted Sister. Dogs, too, were big as always — see Doritos’s “Time Machine” and “Cowboy Kid” in addition to “Puppy Love.”

Here’s TiVo’s final list of the night’s most popular commercials, as well as when they aired:

1. Comedians in Cars Getting Coffee (Halftime)- may not have been a true paid ad, but it functioned as one to consumers

2. Budweiser’s “Puppy Love” (4th Quarter)

3. GoDaddy’s “Bodybuilder” (4th Quarter)

4. Doritos’s “Cowboy Kid” (4th Quarter)

5. Toyota Highlander’s “Terry Crews & the Muppets” (2nd Quarter)

6. Doritos’s “Time Machine” (1st Quarter)

7. RadioShack’s “Phone Call” (1st Quarter)

8. Oikos Greek Yogurt’s “The Spill” (4th Quarter)

9.  Bud Light’s “Up for Whatever #2” (1st Quarter)

10. Squarespace’s “A Better Web Awaits” (1st Quarter)

And here, by contrast, is a list of most popular ads according to the USA Today Ad Meter, which seems to favor sentimentality over humor:

1. Budweiser’s “Puppy Love”

2. Doritos’s “Cowboy Kid”

3. Budweiser’s “Hero’s Welcome” (3rd Quarter)

4. Doritos’s “Time Machine”

5. Radio Shack’s “Phone Call”

6. Hyundai’s “Dad’s Sixth Sense” (1st Quarter)

7. Cheerios’s “Gracie” (1st Quarter)

8. Microsoft’s  “Empowering” (4th Quarter)

9. Coca Cola’s “Going All the Way” (4th Quarter)

10. Pepsi’s “Soundcheck” (Halftime)

We’ll have to wait a little bit longer to see how these lists compare with what was hottest on social media; Twitter promises stats about the game’s ads later this week, as well as the results of its #AdScrimmage competition. YouTube will accept votes for its own Ad Blitz competition — another “favorite commercial” vote — through Feb. 10, though it seems like “Puppy Love” will be pretty tough to beat; the spot’s official video has already been viewed over 37 million times on the streaming site. By contrast, Hyundai’s Johnny Galecki-starring “Nice” — YouTube’s second most-watched 2014 commercial so far — clocks in at a mere 12.5 million views as of this morning.