Katy Perry, Lorde, Imagine Dragons all get early post-Grammys sales boosts
If Katy Perry is actually a witch, then she certainly cast the right spell on music buyers.
Though her performance during the 56th Annual Grammy Awards was met with mixed reviews (EW loved it; the rest of the Internet was more lukewarm), Perry has the biggest post-Grammys sales bump so far.
We won’t know which albums got the biggest spikes until next week (the sales numbers close Sunday night), though a number of songs—including Perry’s “Dark Horse,” featuring rapper Juicy J—have already seen noticeable increases following their appearance on Sunday night’s show.
“Dark Horse” has been on top of the iTunes singles chart all week, and it’s the number one song on Billboard‘s Digital Songs chart (which includes Monday’s sales) this week. It sold 294,000 downloads last week, up 12 percent from last week’s tally. That boost was enough to push “Dark Horse” into the number one spot on the Billboard Hot 100, which is Perry’s ninth trip to that plateau.
Other big gainers on the Billboard Digital Songs chart include Daft Punk’s “Get Lucky” (up 206 percent), John Legend’s “All Of Me” (a 110 percent gain), and Pink & Nate Ruess’ “Just Give Me a Reason” (a 122 percent boost). Imagine Dragons also got a jolt with the release of the Kendrick Lamar-assisted remix of “Radioactive,” which helped the song to a 58 percent sales gain.
It’ll be interesting to see who will see their album sales boosted by the Grammys, which were watched by nearly 30 million people. Daft Punk’s Random Access Memories will almost certainly see a giant bounce, as should Lorde’s Pure Heroine, Kacey Musgraves’ Same Trailer, Different Park, and Macklemore & Ryan Lewis’ The Heist. However, it’s entirely possible the biggest winner of the post-Grammys week could be 2014 Grammy Nominees, the compilation album that debuted at number two with 59,000 copies sold.
What music did you buy in the wake of the Grammys? Let us know in the comments.