NBC renews 'Days of our Lives' through 2016
Sami Brady may be leaving but Days of our Lives will stick around for a few more years. NBC announced that it picked up an additional two years of the daytime sudser, just in time for its 50th year anniversary in November of 2015.
The new deal will keep Days on NBC through September of 2016. The news was announced a day after Alison Sweeney revealed that she’s leaving her gig as Sami — a role she’s held for 21 years.
“Days of our Lives’ continues to be a fan favorite for the daytime audience and we are thrilled to keep it going through its 50th season,” said NBC Entertainment President Jennifer Salke in a statement. “Days has shown year-to-year increases in key female demographics and remains both relevant and fresh creatively due to the hard work of the producers, writers, cast and crew who have worked tirelessly to make Days the ratings success it is today.”
Days is currently posting its best season in women 18-49 viewers in three years and biggest season in total viewers in four years.