January 21, 2014 at 12:00 PM EST

In the new dark comedy Hits, actor and writer/director David Cross (Arrested Development) explores what happens to Dave, a municipal worker living in a small town in upstate New York, when the video of his rants at City Hall suddenly go viral, granting him instant fame.

EW’s Laura Hertzfeld talked with the Hits cast about working with writer/director David Cross (while trying to coax him out from behind a video screen) and the secret formula to making viral videos:

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