By Hillary Busis
Updated January 15, 2014 at 11:00 PM EST
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How do you plan to spend Martin Luther King Jr. Day this year? Fox Searchlight has a suggestion: Go see 12 Years a Slave, which the studio will re-release into 700 theaters nationwide on Friday. To mark the occasion, the studio made a recut 12 Years promo that combines footage of the film and audio from King’s “I Have a Dream” speech, delivered from the steps of the Lincoln Memorial during 1963’s March on Washington. King gave his speech not far from where the real-life Solomon Northup was drugged, kidnapped, and sold into slavery in 1841.

Check out the stirring ad below.

12 Years a Slave, which won the Golden Globe for best drama on Sunday, will be back in select theaters on Friday.

12 Years a Slave

type
  • Movie
genre
mpaa
  • R
runtime
  • 134 minutes
director
  • Steve McQueen

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