Why CNN is a good fit for Jay Leno
Not surprisingly, a flurry of reports have surfaced that Jay Leno, the reigning King of Late Night, is already fielding inquiries from other networks about doing a new show once Jimmy Fallon succeeds him on The Tonight Show in April. With NBC unlikely to find him another spot — we all remember how that Leno-in-primetime experiment turned out — moving to another network makes sense for the host, and one option in particular could make for an attractive third chapter in his career: CNN.
You haven’t heard? Despite denials from CNN reps, insiders insist that CNN President Jeff Zucker — Leno’s old boss at NBC — met with the 63-year-old comedian about hosting a late-night show for the cable news network. Apparently, this is something that Zucker’s wanted for some time: he’s reportedly been on the lookout for a Daily Show-like program to help shore up their late evening ratings. And the cable network could certainly use a positive headline or two; Zucker and the net have been dogged with poor ratings and lackluster reviews since he took over the news network last year.
Leno would make an ideal addition to CNN, if only because he offers what even Piers Morgan sometimes struggles to achieve: a good interview. Guests have long singled out Leno’s desk to tell all, primarily because the senior comedian queries them in a friendly, non-threatening manner. Who knows what newsmakers he could attract if he were to headline a show on CNN?
Even more important, Leno could come with a strong and dedicated fan base. Season to date, Tonight is off to its biggest start 12 weeks into a new TV season in three years and continues to beat Jimmy Kimmel and David Letterman. He’s up 11 percent in 18-49 viewers (with 1.133 million vs. 1.025 million last season) and up 10 percent in total viewers (3.821 million vs. 3.465 million). Tonight has attracted bigger 18-49 audiences than Late Show for the last 56 weeks in a row and topped Kimmel for 45 of their 49 head-to-head weeks. In total viewers, Jay has out-delivered Late Show for 60 weeks in a row and Kimmel for 49 of 49 weeks.
Naturally, NBC has tried to head off any talk that Leno won’t have a home once Fallon succeeds him. “Nothing would make me happier than to find ways to keep him involved with this network. That’s really up to him,” NBC Entertainment Chairman Bob Greenblatt told The Hollywood Reporter.
This could get interesting again — or not. Thoughts?