Mayer Hawthorne
Credit: Jeremy Deputat

We premiered the song for you back in June, and now we’ve got the video for Mayer Hawthorne‘s “Reach Out Richard.”

Taken from Hawthorne’s latest album, Where Does This Door Go, the Pharrell Williams-produced song gets the GoPro treatment from director Henry Demaio in the new clip.

“I had the idea to create a circular stop motion effect in a live setting, thinking it would be an interesting twist on the usual live performance video,” said Demaio, who used footage from Hawthorne’s fall tour. “It sounded like a fun way to involve the crowd in the process, as well as possibly immerse the viewer in the live experience — almost putting them on stage.”

The clip also includes some 8mm home movie footage from Hawthorne’s own childhood, a reference to the track’s muse: Mayer’s dad.

Watch it below: