See Mayer Hawthorne's video for the Pharrell-produced jam 'Reach Out Richard'
Taken from Hawthorne’s latest album, Where Does This Door Go, the Pharrell Williams-produced song gets the GoPro treatment from director Henry Demaio in the new clip.
“I had the idea to create a circular stop motion effect in a live setting, thinking it would be an interesting twist on the usual live performance video,” said Demaio, who used footage from Hawthorne’s fall tour. “It sounded like a fun way to involve the crowd in the process, as well as possibly immerse the viewer in the live experience — almost putting them on stage.”
The clip also includes some 8mm home movie footage from Hawthorne’s own childhood, a reference to the track’s muse: Mayer’s dad.
Watch it below: