Oscars: But Does Campaigning Matter?
In a tough Supporting Actress race, her ability to work a room paid off.
He put himself on voters’ radar at the 2009 Governors Awards.
For voters, he was the face of the film’s campaign, not just his own.
The early favorite’s refusal to make the rounds didn’t matter.
As the Best Actor pack leader, he didn’t need to charm anyone to score.
He never even set foot in Los Angeles (or America) and won anyway.