Actor, father… clothing designer? Who knew Matthew McConaughey has his own line of mens wear?
The Dallas Buyers Club star quietly launched his JKL Brand label — the name is a play on the actor’s motto, “Just keep livin'” — earlier this year.
The adventure-inspired line, which is available at Dillards, currently includes message tees with “fun and witty truisms straight from Matthew’s mouth” ($17.50), pullover sweaters ($59.50-$99.50), and slim-fit jeans ($62.65-$89.50).
McConaughey ventured into the fashion business as a way to further his philanthropic endeavors. A portion of every sale benefits the Just Keep Livin’ Foundation, the non-profit the actor created to provide after-school fitness and wellness programs in inner-city high schools. “The Just Keep Livin’ Foundation provides a place where kids can go after school and be part of a fun, supportive, positive unit. It’s the team for the kids who maybe didn’t ‘make the team,'” McConaughey said in a statement sent to EW. “With each purchase of any JKL Brand item, a portion of that buy directly funds a resource necessary to give the young men and women in our foundation what [they] need. It’s inspiring, because we see how it helps.”
Although McConaughey stars alongside Scarlett Johansson in ads for Dolce & Gabbana’s The One fragrance line, earlier this year he told Women’s Wear Daily why he’ll never be the face of his own clothing label. “I want to be behind this, not in front of it,” explained the actor, who is actively involved in the design process. “I’m the author, not the face or the definition.”
Get a sneak peek at the JKL Brand spring 2014 collection after the jump…