See the clothing line inspired by ABC Family's hit TV shows
You know that moment when you’re watching TV and you want to steal the outfit right off one of the character’s backs? Well now, you can… sort of
Two months after Disney’s ABC Family network and mall retail chain Wet Seal announced plans to create a millenial lifestyle brand, the first images of the Crush by ABC Family clothing line have been released. Inspired by characters from The Fosters, Twisted, Switched at Birth, and Baby Daddy, the collection will include apparel and accessories priced from $9.90 to $32.90. The line will get a holiday season boost through print and digital media campaigns, window displays in Wet Seal stores, and 15-second promo spots on ABC Family.
Get a sneak peek at some of the items from the Crush by ABC Family collection after the jump.
“The passion and enthusiasm our viewers have for our series and iconic characters is only matched by their passion for the trend-setting fashion of our shows,” ABC Family’s Kate Juergens, Executive Vice President, Original Programming and Development and Chief Creative Officer, said in a press release. “Fans are always asking –’How can I get that look?’ and I’m so happy we can now respond….’Go to Wet Seal.’ This a wonderful collaboration that enables us to further extend the connection our fans have with their favorite characters.”
The Crush by ABC Family collection will land on shelves at Wet Seal locations around the country later this month.