'Carrie' viral marketing stunt: 'Telekinetic Coffee Shop Surprise'
Okay, Carrie marketing team: We’re officially listening to you.
The folks advertising Kimberly Peirce’s upcoming “reimagining” of Stephen King’s classic horror story — starring Chloe Grace Moretz as superpowered outcast Carrie White and Julianne Moore as her religious nut mother — really upped their game with the following video, which captures an elaborate promotional prank set up in a humble New York City coffee shop.
First, you’ll see a flurry of prep work — the construction of a fake wall, a stuntman attached to a wire, mobile tables and chairs powered by remote control. Then, as the video puts it, it’s “time to f— with some customers.”
If the explanation had followed footage of the stunt itself, the video might be a little more magical. (Not to mention the crew didn’t do a whole lot to try to conceal the stuntman’s wire.) Even so, it’s pretty damn cool. Watch below — and if you encounter any teenage girls today, remember to tread lightly.
Carrie opens Oct. 18.