Philly newswoman 'breaks bad' with ill-conceived tweet

Joyce Evans anchors the news for Fox 29 in Philadelphia. She also seems to be a fan of Breaking Bad. So what better way to tease the lead story on yesterday’s 10 p.m. news — a mass shooting — than by dropping a BB reference?

https://twitter.com/JoyceEvansFox29/status/387018681433083905

People on Twitter immediately responded — and not necessarily in a good way.

Evans tried to defend herself on Twitter, explaining that others might have missed her point because the real-life story in southwest Philadelphia wasn’t a joke and that it would not have a “tv ending.” Um, exactly?

Evans didn’t mix in any further BB references when she covered the story on-air, but by that point, #JoyceEvansTweets was unstoppable, with people suggesting some upcoming news teases:

https://twitter.com/drewmagary/status/387028682969055232