By Jeff Labrecque
Updated October 01, 2013 at 07:00 PM EDT

SXSW began in 1987 as a music festival, and in 1994, it expanded to become one of film’s great showcases. Now the Austin event is growing again. Beginning in March 2014, SXSW will include SXSports, a slate of film screenings and panel discussions that will revolve around the world of sports and sports media. Grantland’s Bill Simmons and 538’s Nate Silver, two of ESPN’s most visible and influential voices, will meet to discuss Media & The Personal Brand for one of the new program’s highest-profile events.

“The world of sports truly hits the sweet spot of SXSW, the vital intersection of entertainment and technology, and we intend to approach it with the same forward-thinking and culturally relevant perspective we shine on all of our events,” said Rebecca Feferman, Head of Film Media Relations & Programmer, in a statement. “We can’t wait to connect the sports world with our passionate audience of early adopters, culture nuts, digital creatives, and so much more.”

SXSW begins on March 7, 2014 and lasts for 10 days. SXSports will run March 7-9.

Click below for a lineup of just-announced events. More will be announced in November.

Media & The Personal Brand — ESPN, Grantland & 538

Bill Simmons (ESPN Columnist, Special Contributor and Editor-in-Chief of; ABC/ESPN NBA Analyst) & Nate Silver (Statistician, Author and Founder of FiveThirtyEight)

Hunting for Elephants: Creating Enterprise Value in Sports Media

Peter Guber (Chairman, Mandalay Sports Media)

Arena vs. Couch: The Battle of Game Day Experience

Bryan Srabian (San Francisco Giants), Jordan Maleh (University of Michigan), Bob Morgan (SportStream)

The End Game: Storytelling Through Sports

Panelists TBA

The Printed Athlete: Sports Embraces 3-D Printing

Jeff Beckham (Jeff Beckham) & Mike Vasquez (Tribal Sciences)

Innovation in Big-Time College Football

Kliff Kingsbury (Texas Tech University) & George Schroeder (USA TODAY)