ABC teams up with Saks Fifth Avenue on 'Scandal' fashion promo
Dying to know Olivia Pope’s style secrets? Now’s your chance to shop for clothes and accessories worn by the well-dressed Washington insider.
To celebrate the return of Scandal, Kerry Washington, costume designer Lyn Paolo, and series creator Shonda Rhimes will appear at a premiere party at the Saks Fifth Avenue flagship store in New York City on Oct. 2, reports Women’s Wear Daily.
The event kicks off a promotional campaign meant to lure the show’s estimated 10 million 18- to 45-year-old viewers into Saks stores across the country.
The nationwide campaign will launch at the Saks flagship in New York City — Scandal-themed window displays will feature clothes from Giorgio Armani, Donna Karan, Michael Kors, and more labels worn by Olivia Pope — and roll out to select Saks locations, where shoppers will have the chance to buy designer fashions and accessories as seen in episodes of the show’s third season.
ABC and Saks will leverage their respective social media platforms — nearly three million Scandal fans are among show’s very active Twitter followers — to promote the initiative among Gladiators, many of whom obsess over every detail of Olivia Pope’s wardrobe.