By Erin Strecker
September 24, 2013 at 03:47 PM EDT

Aziz Ansari has already produced two successful stand-up specials: Intimate Moments for a Sensual Evening and Dangerously Delicious, so it’s no surprise he’s trying to think of a fun hook for his upcoming third comedy release. The answer? Product placement tie-in.

Joined by Seth Rogen, Ansari, inspired by Samsung-sponsored Jay-Z, flirts with Bugles chips and Toaster Strudel a.k.a. Pilsbury Toaster Tablet as comedy launching vehicles, before realizing they have some drawbacks. He finally settles with the much-less-exciting-but-much-healthier-to-binge-on Netflix.

This isn’t the first time a comedian has released a stand-up special straight to the streaming site, but Ansari is one of the most high-profile people to do so. The Parks and Recreation star’s special will explore “pending adulthood, babies, marriage, and love in the modern era,” similar topics to his recently-announced book deal.

Treat yo self to the trailer for Buried Alive below:

Aziz Ansari: Buried Alive will premiere exclusively on Netflix Friday, Nov. 1.