Kathie Lee Gifford and Hoda Kotb lock lips on 'Today'

The short answer: Yes.

The long answer: Yeeeeeeees.

Now for some context. In honor of “Try Day Friday,” Hoda and Kathie Lee tested a Japanese contraption that will supposedly “fight wrinkles and give a lift to all the facial muscles that have slipped with age.” Each “Face Slimmer” costs $61, though a quick Google revealed a similar product that will set you back just $1.40.

One thing led to another… and eventually, the Today hosts decided to just give in to the moment. Today‘s Tumblr posted the gif above; the rest is history.

If you think you can take more, there’s a whole clip of the segment below.