James Franco
Credit: @jamesfrancotv

James Franco: The Artist strikes again.

Tuesday night, the actor uploaded a picture of himself over a Vincent van Gogh self-portrait on Instagram, alongside the message, “New show, with me, and a bunch of crazy stuff. Announcement tomorrow.”

This morning, he uploaded another picture with the details. A new hour-long weekly series called James Franco Presents will premiere on Ovation this November; Franco will executive produce and host the series, which will deliver “an unprecedented look at the fascinating projects and real-life adventures of Mr. Franco, James Franco Presents will document his provocative explorations of the world of art. From his gallery exhibits to his students’ films, the innovative series will also provide an exclusive opportunity to hear Mr. Franco’s point of view on his most-personal passion projects, most of which have not been seen by the public.” In addition to his own work, the show will highlight up-and-coming artists.

“James Franco is the ultimate artist, so partnering with James is a dream come true for Ovation,” said Robert Weiss, Ovation’s Chief Creative Officer in a release. “And, since Ovation’s mantra is ‘art is everywhere,’ James is the perfect person through whom to introduce viewers to a modern, more inclusive definition of art.”

Or, as Franco himself simply put it alongside a photo of himself as the Mona Lisa, It’s a “new TV series about art. Duuuh.”