Crowdfunding campaign raising money for a 'Duck Dynasty' sneaker line
Where can you buy sneakers from the Duck Dynasty footwear collection? Forget Foot Locker! If you want to own shoes inspired by the A&E reality show, you’ll have to jump on the crowdfunding bandwagon.
Last week, upstart shoe company Spira Footwear launched a crowdfunding project for the Spira Duck Dynasty Camouflage shoe with WaveSpring technology, a sneaker that comes in six styles — three for men and three for women — and a variety of camo colors like “Mallard,” “Pretty Pink,” and “L’Orange.”
The line is part of a partnership between A&E and Rockethub called Project Startup, a crowdfunding platform that’s intended to highlight new brands and technologies. The first collection of limited-edition Duck Dynasty sneakers are available to both individual funders — who can purchase a single pair for $90 — and retailers — $10,000 buys 200 pairs in your choice of sizes and colors — but if you want to get in on the ground floor, you’d better act fast.
The project’s official end date is November 14, but in the two days since it launched Spira has raised 65% ($64,590) of the $100,000 goal. If the campaign reaches 100% of its goal — which seems likely — A&E will donate $20,000 to America’s VetDogs, an organization that provides service dogs to wounded veterans.
Of the collaboration, Brian Meece, CEO and co-founder of RocketHub, told Forbes; “The Spira team has worked hard to create a better running shoe and build their authentic brand from the ground up. Now through A&E Project Startup and RocketHub, Spira is collaborating with Duck Dynasty to share a wonderful story of entrepreneurship and empowerment.”
Duck Dynasty fans who want “Happy, Happy, Happy” feet can fund the project here, but they’ll have to exercise some patience — Spira estimates that orders won’t ship until “about three to six months” after the date of purchase.