Dang, you people dig sharks: Discovery reports that its annual Shark Week posted the highest ratings ever in its 26-year history. The week of programming from Aug. 4 to Aug. 10 also pulled in a record number of eyeballs in the persons 18-49 demo.
The bragging rights continued among men 18-49 demo: Shark Week helped Discovery to become the No. 1 network in all of TV among dudes, including broadcast and cable. Many of the network’s shark programming enjoyed high-rated premieres in persons 18-49, including Voodoo Sharks, I Escaped Jaws, Great White Serial Killer and Great White Gauntlet.
A lot of the network’s success rests on the special Megalodon: The Monster Shark Lives, a mockumentary that questioned whether a giant prehistoric shark could still exist today. Though it averaged a record 4.8 million viewers, some questioned whether it toyed with the network’s reputation. “With a whole week of Shark Week programming ahead of us, we wanted to explore the possibilities of Megalodon,” Shark Week executive producer Michael Sorensen said in a statement. “It’s one of the most debated shark discussions of all time, can Megalodon exist today? It’s Ultimate Shark Week fantasy. The stories have been out there for years and with 95 percent of the ocean unexplored, who really knows?”