By James Hibberd
August 05, 2013 at 05:25 AM EDT

Unlike the logo, there’s people in it. Unlike the billboard, it’s not pure black. ABC has released the official key art for Marvel’s Agents of S.H.I.E.L.D, which includes some familiar imagery against a rather apocalyptic-looking sky. It also has a rather odd tagline — not the rather spot-on “Not All Heroes Are Super” line the show’s been using. But rather simply: “A New TV Series.” Guess to make it clear this isn’t a movie. Check it out below, and see our quickie chat with writer-director Joss Whedon earlier today where he clarified exactly how involved he’s going to be in the show.

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