By Bronwyn Barnes
Updated August 01, 2013 at 05:59 PM EDT
The Discovery Channel

It may not be safe to go back in the water, but you can still look cute on the beach thanks to this summer’s strangest new fashion trend.

Syfy’s Sharknado was a runaway hit, Shark Week is circling, and the merchandising industry is looking to capitalize on TV’s newfound obsession.

Syfy has struck a deal to produce a line of Sharknado-inspired gear — including apparel, accessories, and costumes — that will hit shelves in time for Halloween, while the Discovery Channel’s online store is stocked to the gills with Shark Week swag that to satisfy the appetites of die-hard fans of the annual extravaganza, which kicks off on August 4.

From baby clothes to cupcakes, click on for a sampling of weird and wonderful shark-related style merch.

For every pair of TOMS sold, a child in need receives a new pair of shoes. To celebrate Shark Week, the socially conscious company has created the Shark Shoe. According to the company’s website; “nature’s most notorious predator is now a fresh, limited edition camo pattern, created from the majestic silhouettes of sharks all over the planet.” The style is available in women’s, men’s and youth sizes, and $5 from each pair goes to support Oceana, the largest ocean conservation organization in the world.

A Discovery Channel commercial for Shark Week 2013 stars a doomed seal named Snuffy that’s both awesome and horrifying. I’m not sure why you’d want to make the mental connection between an adorable helpless seal who gets swallowed by a killer shark and your adorable, helpless baby, but if that’s your thing, you can outfit your tot in an “I Heart Snuffy” onesie. If your kid has grown out of his baby clothes, scare the bejesus out of him with this “I Love Snuffy” flip-up T-shirt.

There’s an array of “A shark is eating my…” accessories, including socks, slippers, and a shark bite oven mitt, but if you’re feeling more predator than prey, sink your teeth into a Shark Week-themed cupcake from Georgetown Cupcakes, decorated with sea-blue buttercream frosting and shark fin fondant.

And we all have (at least) one person in our lives who would walk around in public wearing this.