By Hillary Busis
July 22, 2013 at 12:00 PM EDT
Credit: Ron P. Jaffe/CBS

The buzziest project at the four-day geekfest known as Comic-Con must have been something with elaborate costumes, breathtaking special effects, and an epic battle between good and evil… right?

Interestingly, not so much.

EW has partnered with General Sentiment to develop aggregate scores that record not just what’s trending on social media, but also what users are actually saying about those topics. And according to our analysis, the most talked-about thing on social media at the Con wasn’t superhero, sci-fi, or fantasy-related — it was CBS’s How I Met Your Mother, a sitcom entering its ninth and final season this fall.

Those who feel that TV has taken over the Comic-Con crown from movies in recent years have reason to feel validated in this data as well: four of the top five topics trending this year were TV shows (X-Men being the lone movie in that short list).

Check the list below to see which other TV shows, movies, and brands made the top 10 list.

1. How I Met Your Mother

Percentage of discussion: 1.45%

2. Game of Thrones

Percentage of discussion: 1.17%

3. Teen Wolf

Percentage of discussion: 0.97%

4. X-Men

Percentage of discussion: 0.94%

5. Supernatural

Percentage of discussion: 0.92%

6. Warner Bros.

Percentage of discussion: 0.89%

7. Superman

Percentage of discussion: 0.86%

8. Marvel

Percentage of discussion: 0.86%

9. The Walking Dead

Percentage of discussion: 0.8%

10. Spider-Man

Percentage of discussion: 0.76%

A few other fun tidbits from our sentiment analysis: At no. 14, NBC’s Dracula was most highly-ranked new fall TV show. Neil Degrasse Tyson was the most highly-ranked individual at no. 15. A post-Dark Knight Batman didn’t climb any higher than no. 17. And one of 2012’s hottest properties, The Hunger Games, clocked in at no. 30 — behind fellow YA powerhouses City of Bones (25) and Ender’s Game (27).