July 15, 2013 at 07:45 PM EDT

Jobs is the tale of a man who brought technology to the masses — so it’s only appropriate that we pay homage to him by watching a trailer for the film in a tiny box on an iPhone screen.

An Instagram trailer — the first of its kind, the studio boasted — debuted Monday, featuring some groovy ’70s filters and a voice-over from star Ashton Kutcher, who plays legendary Apple CEO Steve Jobs. He fervently reminds us that “the people who are crazy enough to think they can change the world are the ones who do.”

Watch the sneak peek (all 15 seconds of it) below:

type
Movie
Genre
mpaa
PG-13
runtime
130 minutes
director
Joshua Michael Stern
Studio
Open Road Films
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