One Direction teams with Office Depot for back-to-school collection, anti-bullying campaign
Now the One Direction fan in your life can take Harry Styles to show-and-tell, no appearance fee necessary.
One Direction has teamed up with Office Depot for the 1D + OD Together Against Bullying campaign, which includes a limited-edition collection of back-to-school products aimed at young fans of the British boy band.
According to a press release from Office Depot, Niall, Zayn, Liam, Harry, and Louis co-designed the line of notebooks, pens, stickers, and collectibles — each item retails for under $10 — available at the supply superstore starting July 5. The group also filmed an anti-bullying message, which will be featured in an integrated marketing campaign.
Click on to see more items in the One Direction back-to-school collection.
Though a One Direction perfume is already in the works, the Office Depot collection includes a set of nail polish shades named after they guys. Think it’s odd for a boy band to market a beauty product? Remember that Justin Bieber sold one million bottles of his One Less Lonely Girl nail polish in just two months back in 2011.
Putting famous faces on school supplies is nothing new, so why haven’t those awesome 80’s lunch boxes made a comeback?