By Erin Strecker
May 07, 2013 at 01:55 PM EDT

Hot guys selling ice cream? It might just be the new trend of the summer.

On the heels of True Blood‘s Joe Manganiello shilling for Magnum Gold, a new commercial features former Sexiest Man Alive Bradley Cooper chilling at a fancy party eating some Häagen-Dazs ice cream. Cue Cooper locking eyes with a beautiful lady and then — of course — trying to leave the party with her. But does said pretty gal want Cooper… or his dessert? I think you know where this is going.

Watch below:

Reality check: Bradley Cooper is a little bit better than ice cream, yes?

Read more:

Joe Manganiello teases new season of ‘True Blood’ (and forthcoming fitness book with a foreward by Schwarzenegger)

Steven Spielberg to direct ‘American Sniper,’ starring Bradley Cooper

Bradley Cooper drops out of ‘Jane Got a Gun’