CW orders 'Vampire Diaries' spinoff, renews two dramas
Though last night’s preview was less than impressive, The Vampire Diaries spinoff dubbed The Originals was ordered to series by the CW.
The network today also picked up a second season of Beauty and the Beast and a third year of Hart of Dixie.
On Thursday, the Diaries’ spinoff averaged 2.2 million viewers and a 0.9 among adults 18-49 — down 31 percent from The Vampire Diaries‘ average this season. But the CW gives equal attention to a show’s impact in social media and online streaming, which is why CW topper Mark Pedowitz released this statement: “As soon as we saw last night’s episode of The Vampire Diaries, we knew we wanted more of The Originals. Julie Plec and Kevin Williamson have done a fantastic job with The Vampire Diaries, which is as fast-paced and well-written as ever, and Julie has created an equally compelling world for The Originals.”
The CW says Beauty and Hart get big boosts from live-plus-7 day viewership. Hart averages a 53% increase among adults 18-34 and a 61% gain among women 18-34, while Beauty enjoys a 43% jump in adults 18-34 and a 45% bump in women 18-34.
The CW already picked up Arrow, The Vampire Diaries and Supernatural for next season. No word yet on the futures of Nikita and The Carrie Diaries, however.