By John Mitchell
Updated April 18, 2013 at 07:51 PM EDT

James Franco is a pretty fashionable guy, so it makes sense that he’s involved with the anticipated Tribeca documentary The Director, about Italian fashion house Gucci, which is set to premiere at the annual NYC film fest on April 21.

The Director tells the story of iconic brand under the creative direction of Frida Giannini. The doc covers 18 months behind-the-scenes at Gucci with Giannini, exploring how her unique vision is brought to life in the brand’s models, designs, and shows.

Franco is also one of the documentary’s producers, and also appears in the film. He’s seen in the new trailer readying for one of the ad campaigns he’s shot for the brand.

Check out The Director trailer below.

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