By Amanda Taylor
April 02, 2013 at 09:28 PM EDT
Allison Joyce/Getty Images

Jay-Z (given name: Shawn Carter) is getting into the spirit of baseball season by signing Robinson Cano of the New York Yankees to the new sports division of his multimedia company.

Roc Nation was launched in 2008 as a venture to represent recording artists and their brands. They currently rep Rihanna, Timberland, and Santigold, among others.

Cano is a four-time All-Star and helped the Yankees win the World Series in 2009. He is entering the final year of his $57 million six-year contract with the Yankees, and in a statement to the New York Daily News said he is looking forward to taking a more active role in his career. Roc Nation has paired with CAA Sports to launch this new facet of the company.

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