By Kyle Anderson
Updated March 15, 2013 at 06:32 PM EDT
Christopher Polk/Getty Images

Have you seen Justin Timberlake recently? Better question: How can you not have seen Justin Timberlake recently?

As most sentient humans now know, JT is dropping The 20/20 Experience, his first album in almost seven years this Tuesday, and he hasn’t been slacking in the promotion department. His latest appearance has actually been the worst kept secret in music for the past week or so: He just announced that he will indeed be helping to close out the South By Southwest Festival on Saturday night, March 16 in Austin. Timberlake will headline the final MySpace Secret Show with Roots drummer Ahmir “?uestlove” Thompson and producer RJD2 providing undercard assistance.

It’s the latest in Timberlake’s headline-grabbing blitz in celebration of his new album. In the past week alone, we’ve seen the album’s streaming premiere at iTunes, the announcement of a co-headlining summer stadium tour with Jay-Z, a ratings-grabbing turn as both the host and musical guest on Saturday Night Live, and a week-long residence on Late Night With Jimmy Fallon.

And he’s not done: This Tuesday, the same day as the album’s official release, he’ll preside over a televised album release party that will air on the CW. The special is called (deep breath) Target Presents the IHeartRadio Album Release Party With Justin Timberlake. It looks like it’ll all work out for JT; industry experts are already predicting first-week sales in excess of 500,000 copies for The 20/20 Experience, which would put him in rare company.

EW’s intrepid SXSW crew will be on hand at Timberlake’s Saturday night show, so watch out for reports from the ground in this space. (And check in all weekend for continued coverage of the — literally! — thousands of non-Timberlake happenings in Austin this week).


Justin Timberlake and Jimmy Fallon bring sexy back, barbershop quintet-style — VIDEO

Justin Timberlake streams ‘The 20/20 Experience’ on iTunes. Worth the seven-year wait? — The EW Review

Justin Timberlake boosts ‘Saturday Night Live’ ratings