It’s only March, but many are already putting Jim James’ solo debut Regions of Light and Sound of God in the running for their year-end lists, making the bearded My Morning Jacket messiah one of this year’s hottest SXSW acts.
So who better than a indie-country-folk-soul hybrid like James to headline an event hosted by the MTV/VH1/CMT trio? The sister music channels (who all share Viacom as a parent company) have announced the details of an SXSW showcase of their new Artists.MTV platform, including an impressive lineup of performers.
James will get top billing, with NYC indie-rockers Guards and LA’s Youngbood Hawke playing the two slots before him. Other acts including ZZ Ward, Elle King, Ashley Monroe, and Striking Matches are also scheduled to perform.
The party goes down the evening of March 12 at the Control Room in Austin. Check out the complete lineup below, and head to MTV.Artists for more information on the acts:
7pm: Striking Matches
8pm: Ashley Monroe
9pm: Elle King
10pm: ZZ Ward
11pm: Youngblood Hawke
1:15 am: Jim James