By James Hibberd
Updated March 01, 2013 at 09:20 PM EST

After revealing its flying dragon official poster last week, HBO’s Game of Thrones is now releasing 12 character-driven ads for the fantasy hit’s upcoming third season. There’s haunting images of Robb Stark, Jon Snow, Cersei Lannister and many more staring at you until they’re blue in the face. The ads will start popping up in print publications and on outdoor ad spaces starting next week (and icymi, the S3 trailer is here).